Work

SMART BOX
SENSES | Sometimes you work on something that doesnt see the light of day, but what you started to work on... was just so right. In this case, the idea was how to show the senses... and to show that the more senses you affect, the longer lasting the memory or impression an 'event' leaves on us.
This concept was originally 'started' for Smart Box, a pre-packaged all inclusive travel/gift system. You can choose from different categories, from beach time and lingering to more X-treme sports oriented get-aways. But ultimately what you're selling... is a memory. A brand new experience that you'll remember forever. Something that just sticks and becomes the reference point to all vacations.

SKETCHES FROM TANGIER
THE 10-MINUTE SKETCH | From local markets to fishermen on the sea-wall... and from Volubilis to an amazing Riad in the heart of Fez... a series of sketches from my visit in Morocco where mom's currently living.
The only rule. 10 minutes. That's it. And it's gotta be pen.

FOOD GLORIOUS FOOD
PHOTO SHOOT FOR THE CLUB | As part of the branding work for The Club, photographed some food shots for the various restaurants. White bright and airy for The Grill. Moody and dramatic for The View. The shots made their way into the brochure and website.
