Work
KRUMDIECK ARCHITECTURE + INTERIORS
IDENTITY | COLLATERAL | WEB
2008
Architecture is perhaps the art of constructing with glass, steel, concrete, wood and other materials, but it's the architect's manipulation of these materials that give the structure a voice. In a similar fashion we created a voice for Krumdieck – in paper form.
With the use of specialty printing techniques and design details such as stitching, foils, inner-printed french folds and textures, we created a unique suite of elements to convery their aesthetic sensibility. The result was an award winning brochure and identity suite that garnered lots of attention for them.
VOGAN PROJECT
IDENTITY | RETAIL | COLLATERAL
2011
In Paris, two musician-brothers have created an interesting duo called VOGAN PROJECT. Their music mixes contemporary jazz and baroque. One plays the trumpet. The other plays the xylophone. The logo needed to depict both sets of instruments – the brass and the percussions.
The album art and poster needed to be lyrical and edgy to mirror their unconventional music. With the use of grafitti found on the walls of their studio and the sketch of a 'songbird' from their hometown, TBIB created a voice for them that touched on their underground sensibility and their classical training.
MOORING PILATES & YOGA
IDENTITY | COLLATERAL
2011
Mooring Pilates & Wellness wanted something different than the other studios that focus on a message of health, technique and form. The real benefit of this form of exercise is that they make you feel centered, confident, and in turn attractive. Pilates and Yoga is merely a means to an end.
Inspired by the owner's name, Mooring, and the iconic sensuality and strength of mermaids, TBIB used one to represent the outer beauty and inner strength that Pilates and Yoga can offer. Then with some fresh photogrpahy and phrasing, we created a series of brochures and collateral materials that spoke to this fresh take.
More images to come of pieces once printed.
LANDSCAPE WORKSHOP
IDENTITY | COLLATERAL
2008
Initially Landscape Workshop asked for a simple tri-fold capabilities brochure. After an in-depth discussion, we realized that they something a little more involved. They needed to educate existing and potential clients on all of their capabilities from installation to maintenance and on a wide range of projects.
As a metaphor to their installation and maintenance capabilities, we used a trowel and shears while a collection of 'botanicals' showcased their knowledge of plant materials. The resulting identity suite and collateral earned several awards in Print, CA, and HOW Magazine Design Annuals. But better yet, it prompted new business and landed them several new commercial clients which lead to the opening of new locations in AL.
BIRMINGHAM WEEKLY
IDENTITY | EDITORIAL
2008
When the Birmingham Weekly changed management, they asked if we could help them with a new logo, a masthead, and an over-all design system for all the 'guts' of the paper. The new Birmingham Weekly quickly stood out and received several awards for both content and design from national design and newspaper organizations.
Occasionaly, the paper has also asked TBIB to create cover-art for the news-paper using illustration, photomontage, or other forms of media as necessary to illustrate the lead story.
AIGA / MOSS ROCK FESTIVAL
POSTER
2009
Moss Rock Festival asked different members of the AIGA to create 11 posters on 11 ways to be green. Each poster needed to communicate a different to-do and we chose to create 2 of the posters in very different aesthetics. One posted was about choosing alternative ways to be mobile. The other, was about energy conservation.
The Energy Poster was selected in the Print Regional Design Annual.
AMERICAN PRINTING CO – BUCK STOPS HERE
INVITE | COLLATERAL
2009
THE BUCK STOPS HERE. Several years ago, American Printing opened its resource center for local agencies, designers, and creatives to use as needed. But it wasn't only about paper. The resource center also needed to communicate that printing-wise, the "buck stops here".
Using a one-dollar bill and the silhouette of a 'buck', we created a promotional piece to inform the local marketing community of the upcoming open-house.
MIX BAKERY & CAFE
IDENTITY | BRAND
2011
Chris Dupont – chef at Café Dupont – has teamed up with master baker Corey Hinkel to create an urban chic and minimalist cafe in the heart of downtown. Creating the look and language, we crafted an identity and collateral to launch this new culinary venture aimed at the downtown offices of lawyers and resident foodies. Photography: TBIB
THEATRE DE PARIS
IDENTITY | POSTERS
2011
Theatre de Paris needed to communicate on two levels of information. 1/ the play/perfomance itself. 2/ the theatre details and booking information.
The top portion of the posters is the hook, communicating on the performance at hand, drawing the eye in. Although the different plays need to respect their subject matter and content, but they needed to share a similar aesthetic, to feel like they were part of a whole. The bottom portion creates a navigation system, easy to see, easy to get all the info you need on the show – and along the way we revamped the logo.
Two of these Posters received awards from Etappes Graphique – the design issue.
STONERIDGE
IDENTITY | COLLATERAL
2009
The Good Life. Targeted at newly graduated singles and young professionals, this Mobile Bay development needed to feel homey, stylish, finished and better than most 'rental' units in the area.
With its identity and the use of candid-ilke photography that showed a sliver of the good life, potential tennants could imagine the rest that focused on out-door activities and their busy lives.
29SEVEN
IDENTITY | RETAIL
2009
To announce the upcoming mixed-use building located in Lakeview, we created an identity and brand that was part urban edge mixed with high-end style. Through a series of images and a color palette, we designed an identity, a sales center, and a visual look and feel to mirror the building's style.
BE HEALTH FOUNDATION
IDENTITY | BRAND LAUNCH
2011
BE Health Foundation, based in Geneva, is being launched in association with iconic and grand hotels around the world in developping countries. The idea is simple. Health Benefits vary from country to country, so BE helps by working with local governments to augment awareness, offer support, and complement medical attention.
Starting with one hotel at a time, we'll help spread good heath. At first, this will impact the local employees, then it will help their respective families and friends and so on and so on. And it was this concept of 'grass-roots' spreading that was the inspiration for the logo, a name/icon made of interconnected pieces, a community of good health.
CRESTWOOD CAFE
IDENTITY | COLLATERAL | WEB
2012
A local cafe – artsy, bohemian, and cozy – needed a revamped identity after switching ownership. Reminiscent of the cafés where artists, thinkers, and writers once congregated, TBIB decided to create a deco-styled logo and an accompanying cubist brand-image for the new identity.
With home-made food, wine-tastings, and coffee-a-go-go, this café is the local hot spot where fellow crestwoodians and free-thinkers linger and lounge. So TBIB created an identity that matched that spirit of the Parisian café and now they're opening up a new location in Pepper Place.
New images of the rest of the suite to come soon.
DOROTHY MCDANIEL
IDENTITY | COLLATERAL | WEB
2008
The reinvention of the Dorothy McDaniel logo takes its cue from the classic Monogram, but with a twist, a twisted vine to be precise.
The conscious choice to mix the organic and structural lead to the "M" being made from ivy as it winds its way around the traditional "D". The look of the logo and accompanying collateral and web site is clean, sophisticated, and respects Dorothy's roots from the South letting the flower take center stage.
CHRIS GRIFFIN PIANO
IDENTITY
2012
Chris Griffin's name served as the starting point for his logo. The tricky part was to subtly incorporate a treble clef into the gryphon's tail. In an iconic black and white color scheme, the logo, the cards, and the site took their cue from the grand piano.
REMON'S CLOTHIER
COLLATERAL | BRAND
2009
We created a tailor-made stationery suite, direct-mail, web, and collateral for this upscale men's fashion boutique. Simple, elegant, and understated design with a clear message – less is more.
From the seasonal brochure with trend-alerts to the clean and easy-to-navigate web site, the brand feels like a tailor-made pin-stripe suit. Along they way, we also created the perfect direct mail – a tie as a give-away to local key-players by congratulating them on their recent promotion or success. The line says it all: A great tie is a statement of purpose and character. A lesser one is simply a leash.
TUMTUM TREE FOUNDATION
IDENTITY | COLLATERAL
2010
Originally this not-for-profit was called 'Friends of Magic Moments', but the name caused confusion between them and Magic Moments. After some discussions, concepting, and creative thinking, we proposed the name TumTum Tree Foundation.
Inspired by Lewis Carrol's poem, the Jabberwocky, the TumTum Tree offers refuge to a boy as he get ready to slay the beast. This organization does the same by offering respite against the woes of life to young children.
CARPENE MALVOLTI
IDENTITY | PACKAGING
2011
When Carpene Malvolti, a family-owned Italian vintner mainly known for its prosecco, decided to launch their Grappa di Prosecco, they wanted something unique to differentiate this bottle and packaging from their other offerings. The look was going to be modern, retro, and 'fresh'.
Grappa di Prosecco, a lighter cousin to their Grappa Riserva, is made with Proescco grapes and the packaging needed to reflect the pale-yellow hues of this pear, vanilla, hazlenut, and honey liqueur with a touch of and licorice.
SLEEP CULTURES
IDENTITY | DIRECT-MAIL
Zzzzzz. When a doctor specialized in Sleep Apnea wanted to start a Symposium on this little-known medical condition, we helped create an identity for his national conference along with all the materials needed – invitations, schedules, badges, and collateral.
Since the conference was a predominantly doctor and health-care providers event, we designed a petrie-dish invite/mailer and called the symposium SLEEP CULTURES. The response to the mailing was overwhelming and the attendance surpassed his expectations. Doctors even kept the Petrie Dish invite on their desks. A huge success and proof in the power of the non-mailer, mailer.
MEN OF METTLE
BOOK | PHOTOGRAPHY
2010
In viking mythology, the earth was created when the world of fire and ice collided. Similarly, in viking culture, MAN is made of the same fire & ice with this dichotomy of forces within each of us. This is the concept for this photographic book showcasing a certain type of 'viking' man with an outer strenght and an inner beauty.
Started two years ago, this is an ongoing project to be completed in 2012. In the iterim, some of the images have been shown in solo and group photography exhibits in Chicago, NYC, Paris, and Birmingham. If you'd like to get more information about the book or see more samples of images, please visit the book's website.
STANDARD CREATIVE
IDENTITY | WEB
2006
When Bruce Lanier founded Standard Creative, one of the main things he wanted to be known for was diversity. He doesn't qualify himself as a modernist or a traditionalist, but tackles each project based on the client's aesthetic likes and by drawing on ALL the past decades for inspiration.
The identity suite and brand needed to reflect this diversity and used different wallpapers from each decade – victorian flourishes, retro motifs, pre-war flowers, mod disco patterns – to create a bold statement and show that there is nothing standard about them.
DANIELLE BOULLAY REALTOR
IDENTITY | DIRECT MAIL
2012
When Danielle Boullay asked TBIB to create an identity for her emerging Realty Business, the solution was simple and came from something she said. The 'key' to success was in understanding that a house does not necessarily make a home. A house might be unique in different ways, but what makes it a home is the perfect fit.
By using her initials as a monogram and the "R" from Realtor, the identity plays on the idea of that unique key that open just one door.
PANGEATWO
IDENTITY | BRAND | COLLATERAL
2011
The Pangeatwo Theory stipulates that the continents and techtonic plates are slowly converging. And PANGEATWO is a staffing and recruiting firm with a proprietary process that believes in the convergence of talent and potential.
The shapes and colors of the globe along with the ampersand were the inspiration for the company's symbol while the logotype for PANGEATWO was created with the lines and angles of lattitudes and longitudes. But it's the concept that each person and company has their own unique True North that drove the messaging for the identity, the collateral, and web presence.
THE CLUB
IDENTITY | COLLATERAL | WEB
2011
The identity of the private club on top of Red Mountain needed a face-lift. Over the past few years, management had redone all the rooms and restaurants and now was ready to instill a breath of fresh air into its identity.
Inspired by the iconic entrance of The Club – and its posts angled at 62.5 degrees – the identity alludes to the club's 50's heritage, but with a modern, cleaner twist. The trick was to appeal to the older 'golden' members while attracting the younger jet-set. From stationery to memberhip folders, newsletter and web presence, this was a total overhaul and involved new photography, writing, and design capabilities.
