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BabcockJenkins
This Portland & London-based B2B marketing firm has been creating meaningful and measurable buyer experiences by strengthening brand ties, driving demand, and accelerating sales with a deeper customer loyalty.
After 25+ years of success, they now needed to give themselves the client treatment and that's when they came to TBIB. They had already gone through some initial positioning and strategy work. We dug deeper and we took that information to hone it into a 'big-idea' giving the company a new voice. This new voice better mirrored its 'new' core values, position, and promise.
And what was that big idea?
The promise was "We Bring It All"
The new tag line "Business at Heart"
TESTIMONIAL | "It was a real pleasure to work with Mathieu and his team at TBIB – watching him in action: his passion, his creative eye, and mostly the thinking, taking the abstract and giving it life. His commitment and input to our partnership was invaluable to achieve something that seemed impossible. He got it. He listened. And then he said... this is what you should do. And we couldn't be happier, and our clients love it all" | DENISE BARNES, CEO of BabcockJenkins
