Collaboration is part of our world – in fact we thrive on it – and so do our clients...
In my past, I've worked in small, medium, and huge agencies, huge like 23 offices in the world with my own team of 24 creatives type of huge. And no matter where it was, Paris, Atlanta, Hamburg, Hong Kong or Istanbul, one common element throughout all of those experiences was the sense of collaboration.
Whether it was collaborating with my account services counterpart, a strategists, a CMO or fellow creatives on my own team, we thought and we thunk better as a group. Now, this isn't to say that we don't need our own 'one' time to think things through a little, but there's nothing like sharing and pinging ideas off of others we respect. We love to collaborate. And then in turn, so does our client – it simply means we're not acting in a bubble.
Ikea and Spacon & X, a copenhagen-based architecture studio, has just launched a space in one of my favorite cities to do just that – a living 'SPACE 10' aimed at hosting talks, workshops, and to organize collaborative projects. After all, like they say, two heads are better than one. And several heads is even better.