How do you attract the dream client and how do you woo them...
This is a topic that always plagues us as creatives, freelancers, and agencies. No matter the size of the studio or agency, this is a subject that always comes up. I've recently gotten a few emails from prospective employees and recent graduates asking... what I thought about the subject. How do we handle this matter?
With that said, you need to find your own motive for what defines the perfect client. Is it money, size, creative freedom, or any mix of these? And what attracts a client to you? It could be popularity, price-point, process, or aesthetics. Here's what I say about making sure you attract the right client... it's all about what you put out there.
It sums up the type of work you do. Case studies. Individual projects, the thinking behind them, the details, the whole shebang, its speaks volumes to potential clients. Make sure it is work you are 100% proud of. Make sure that what's in there is all about showing you at your best whether it be positioning or print-ready pieces or digital. Whatever. And remember, less is more. Don't put it ALL in there. Be selective.
I'm not talking about making all projects look the same, we're talking about making sure that what you put out there has its own brand, its own voice. WALK THE WALK. Do for yourself, what we always profess to our clients. Make sure the message and the brand is consistent.
Ask your clients stuff like why they picked you? What attracted them to you or your agency. Was is style, personality, a referral, or something else? Take this into consideration and think about it the next time you put yourself out there. And then when you meet a potential client, ask a lot questions about decision-makers, goals, deliverables, and timelines.
Make sure you're out there to be seen – social media, blog, newsletter, or other 'list' driven sites. Use what makes sense to you and what you know you can handle, schedule it, and take on what you feel comfortable with. Focus on building your social media network step by step and grow your following.
Ultimately. It's about your work and what you bring to the table. Take the time, make the time, to present your work in the best possible way.