When MEZR came to TBIB, the mission was simple: make us stand out from the masses of Web and Digital Developers in Portland, OR.
After several meetings, a SWOT session, and some creative thinking, we realized that the world of digital and web marketing can be summed up by one key word for clients: MEASURE. It's all about the measure of clicks, return visits, follow-through, eye-balls, and analytics. And hence the name of this new company, MEZR, Better Digital Makers.
The building blocks of this business are simple enough. How you put them together, that's another matter. After all... square pegs don't fit into round holes and it was this 'building-blocks' concept that helped define the identity for this new company.
The new logo can be found on their stationery, the marketing materials, and the NEW MEZR SITE. TBIB also helped produce and implement a concise standards guide along with some direct-mail outreach... a paper-weight in the shape of a 3D "M" building block, re-emphasizing the concept and the new brand for this growing company that needed to 'up' its image and message.