The new brand identity for MIT's Media Lab goes to show, the logo of an identity is just a speck in the world of branding, its life and application.
Too often, when clients ask for a BRAND, focus is solely on the need for a logo and website. BUT this new identity for MIT Media Labs exhibits HOW an identity, with the extensions, applications and permutations can build the BRAND, not just the logo.
By way of variations, patterns and graphic visual cues, the identity goes beyond the logo to immerse oneself into a branding world - every element simultaneously reinforced with the same look + feel.
As my former teacher once said, the logo is the short-cut to the brand. The body of visuals are even more important in order to create something with effect. This is a perfect example to show that the logo itself is again, a lonely speck.
Take a look for yourself.