MAKE A DIFFERENCE | fact it, the tipping point of your success depends on the clarity and craft of your brand – we call it the 'voice' of your brand. As consultants, designers, thinkers, and doers, we'd love to help you steward your brand's voice and make sure it gets heard.
GENERATE INTEREST | great thinking and strong craft will brand... your brand. We start by defining your brand. What sets you apart? How do customers see you? And what is your voice? That's what we love – to build that voice inside and out, from afar, and in all its details.
WE'RE A BOUTIQUE AGENCY | small is the new big. We don't do cookie cutter and we are attentive to the uniqueness of each project or client. The only 'sameness' to our work is our approach at it starts with a lot of questions. Print, digital, messaging, branding, and the wow-factor to customer experience, that's where we shine. To learn more, see how we can help.
NO SMOKE & MIRRORS | when we are in need of others, we say so and collaborate with trusted partners. It's your money. It's our time. It's a mutual investment to build a killer concept and/or deliverable. Whether we need a programer, a media buyer or maybe a business strategist, it comes down to one thing: making the right choice for you even if it means less work for us.
ROADMAP | extensive planning allows for a better journey that exceed expectations. It begins with an intensive interview process where we gain insight into your industry, company, customers, and focus on the problem. But most importantly, we listen. We draw the roadmap. Then we attack.
KA-POW | using our roadmap, we begin to imagine and create a powerful and compelling message. We share, we modify, and refine the visuals, the verbiage and the look+feel. We mix the right message with the right look and determine the perfect medium to reach the desired goals.
MEASURE | as stewards of your brand, we make sure everything is cohesive and effective so the concept is produced to its fullest. Through print, digital, or other mediums, we use tools that confirm we're hitting the mark. After all, we've invested valuable time and money, let's do it right.
STRATEGY + POSITIONING
MESSAGING + WRITING
LOGO + IDENTITY DESIGN
BRAND + STYLE GUIDES
PRINT + COLLATERAL
ADS + MARKETING
ANALYTICS + REPORTING
PHOTO + VIDEOGRAPHY
MEDIA STRATEGY + BUYING
EVENT + SHOW GRAPHICS
NOT JUST A LOGO | while it is the symbol that represents you, the brand is everything that surrounds the logo. Think of the logo as the short cut to your brand. Figurative or abstract, it has to say and mean something that belongs to you.
LOOK+FEEL | if the logo is the short cut to your brand and the brand is the core idea of your business, think of the look and feel as the clothes – they sell the big idea and the brand. No clothes, you're naked.
STORY-TELLING | when creating an identity, you need to tell a story. What you offer, great, but say it in a way that the customer connects. Build a voice for your company. Make it have its own identity through images and verbiage.
YOUR VOICE | you should be able to cover up the logo and still recognize the 'voice' of the brand. This is even more critical with service companies where there's no product recognition. Be heard with your voice.
SEEING IT IN 360º | everything you do and say should come from that one voice. Be the steward of your brand, be proud of it. Once unified, the message and the delivery of that message will magnify your presence.
CREATIVE DIRECTOR & FOUNDER | with 20+ years experience at the likes of Landor Paris, Slaughter Group, Pentagram, and a few others, Mathieu Schmutzler brings big-agency thinking and boutique-studio creative to TBIB. Born in Madagascar, he's since studied, lived and worked in Europe, Asia, the Middle East and North America giving him some insight... unlike most others.
CORE & GEEKS | we mix the know-how of seasoned design & branding with the industrious know-how of creatives & media geeks. When necessary, we compliment OUR expertise by adding highly skilled and trust-worthy collaborators that meet our demands and your needs. Simply put, we curate the perfect team offering solutions at exceptional value. Done.