WE'RE PASSIONATE | about our craft and this shines through in all our work. But before we create solutions, we start by getting to know you and your brand. So... what is your brand? What sets you apart from the others? Does your company have a 'voice'? That's what we love – to build that voice, inside and out.
WE CONCEPT, IMAGINE, and DELIVER | fact is, the clarity & craft of your brand is the tipping point to your success in today's market – the stuff that gets you noticed and gets your customer to notice you – that's all that matters. Turn first impressions into lasting relationships. Note to self: go big or go home.
WE'RE DELIBERATELY SMALL | because each client is unique AND each project – each communication need – is different, we don't do cookie cutter. Where we do believe in 'sameness' is our approach and our efforts to find the right solution. Print, digital, messaging, branding, that's where we shine. And if we need other expertise, we'll bring on one of our trusted partners.
NO SMOKE AND MIRRORS | when we are in need of others, we say so. It's just how we are. It's your money. It's our time. It's our mutual investment to create something killer. Whether it's a programer, a media buyer or maybe a business strategist, it comes down to one thing: making the right choice for you even if it means less work for us.
ROADMAP | extensive planning allows a superior journey to exceed expectations. It begins with an intensive interview process where we gain insight into your industry, company, customers, and focus on the problem. But most importantly, we listen. We draw the roadmap. Then we attack.
BRAINSTORM | using our roadmap, we begin to create your message in a clear, powerful and compelling way. We share, we modify, and refine the visuals, the verbiage and the look+feel. Creating the right message with the right look, using the right medium allows the concept to come through effectively.
MEASURE | as the stewards of your brand, we make sure everything is cohesive and effective so the concept is produced to its fullest. Through print, digital, or other mediums, we assure that the execution hits the mark. After all, we've invested valuable time and money, let's do it right.
CREATIVE DIRECTOR & FOUNDER | with 20+ years experience at the likes of Landor Paris, Slaughter Group, Pentagram, and a few others, Mathieu Schmutzler brings big-agency thinking and boutique-studio creative to TBIB. Born in Madagascar, he's since studied, lived and worked in Europe, Asia, the Middle East and North America giving him some insight... unlike most others.
CORE & GEEKS | we mix the know-how of seasoned design & branding with the industrious know-how of creatives & media geeks. When necessary, we compliment this unit by adding highly skilled and trust-worthy collaborators that match our demands and your needs. Simply put, we curate the perfect team offering exceptional solutions at exceptional value. Done.
NOT JUST A LOGO | while it is the symbol that represents you, the brand is everything that surrounds the logo. Think of the logo as the short cut to your brand. Figurative or abstract, it has to say and mean something that belongs to you.
LOOK+FEEL | if the logo is the short cut to your brand and the brand is the core idea of your business, think of the look and feel as the clothes – they sell the big idea and the brand. No clothes, you're naked.
STORY-TELLING | when creating an identity, you need to tell a story. What you offer, great, but say it in a way that the customer connects. Build a voice for your company. Make it have its own identity through images and verbiage.
YOUR VOICE | you should be able to cover up the logo and still recognize the 'voice' of the brand. This is even more critical with service companies where there's no product recognition. Be heard with your voice.
SEEING IT IN 360º | everything you do and say should come from that one voice. Be the steward of your brand, be proud of it. Once unified, the message and the delivery of that message will magnify your presence.