BRAND IT LIKE YOU MEAN IT | fact is, the tipping point of your success depends on the clarity and craft of your brand – we call it the 'voice' of your brand. As thinkers, designers, and doers, we'd love to help you refine or define your brand's voice, making sure it gets heard.
PURPOSE AND PASSION | great thinking and strong design will set you apart. We help like-minded clients verbalize and visualize their individuality by way of brand development – strategy, naming, identity, printed materials, and on-line presence – inside and out.
brand-centric marketing and alignment is key to creating an accurate and powerful portrayal of your brand.
at the end of the day, what your customers really buy is your brand, how well it's defined and executed will affect their choice.
if you don't think it's important to spend money on your brand, your customers might think the same about you.
have a strong brand, great, but choosing how to make it live to reach your customer – golden – print, digital, guerrilla...
the right mix of messaging platforms on both web and traditional mediums optimizes your market penetration.
the digital arena has razed and increased the playing field, it's saturated with 'noise' and it's important you rise above it.
the key to your brand's success is a clearly defined and crafted brand experience so that the customer will remember you.
your brand has to 'engage' your customer, most of all, your own peeps, mirroring your values, your manifesto, your goals.
customer perception is strengthened when they feel connected to your brand, its story, its look – its voice
the essence of a brand is its vision, how well you speak to that visions should be clear and compelling – on everything.
assuming your customer knows how to find you, you've got a few seconds to turn a first impression into a lasting one.
name, logo, tag-line, website, packaging, flyers, billboards, print ads, hang-tags, it's all branding when done right.
STRATEGY + POSITIONING
MESSAGING + WRITING
LOGO + IDENTITY DESIGN
BRAND + STYLE GUIDES
PRINT + COLLATERAL
ADS + MARKETING
ANALYTICS + REPORTING
PHOTO + VIDEOGRAPHY
MEDIA STRATEGY + BUYING
EVENT + SHOW GRAPHICS
BEST PRACTICES | within the branding industry, every agency has its process. Generally it starts Phase I of discovery and strategy to create a ROADMAP. Phase II is where we ideate and create and ask WHAT IF. Phase III is putting it all together, production, development, and implementation with one goal, RESULTS. With over two decades of experience, we know the process works. We've seen the effectiveness and results of taking this disciplined approach. And our clients have reaped the benefits.
ROADMAP | It begins with an interview process where we gain insight into your industry, company, and customers by doing a SWOTT. We focus on the details and the big picture to build a strategy that will define your brand's position and voice. Then we draw that roadmap and attack.
WHAT-IF | with the roadmap, we begin to imagine and create a powerful and compelling body of work. What if we did this, or that? What's right for you. What's right for your customer. We share and refine the right message with the right look on the best platforms to get your voice heard.
RESULTS | as stewards of your brand, we make sure everything is cohesive and effective so the concept is produced to its fullest. Through print, digital, or other mediums, we use tools that confirm we're hitting the mark. After all, we've invested valuable time and money, let's do it right.
AS A BOUTIQUE AGENCY | we don't do cookie cutter or formulaic solutions. We are, however, attentive to the unique needs of each project and/or client and the only constant is that we start with lots of questions. The more we know, the better to make smart choices & create that wow-factor with your customer. To learn more, meet, or get started, LET'S TALK.
NO SMOKE & MIRRORS | we're small and focused. And when we need the skill set of others, we say so and collaborate with trusted vendors or strategic partners. It's your money. It's time spent. It's our mutual investment to build something that'll work. So whether we need a media buyer or business strategist, it comes down to one thing. Making the right choice for you.
CR.DIRECTOR & FOUNDER
With 20+ years exp. at Landor Paris, Slaughter Group, and a few others, he brings big-agency thinking to the shop – although now & then he thinks in french which makes for interesting briefs. Half french, half yank, he's lived in Europe, the Middle East and N. America giving him an insight... unlike most others.
As TBIB's design and project manager, Katie works on scheduling, client relations, and making sure the office knows what we're doing and when. Part of her skill-set: she translates Mathieu's french-speaking retorts and tells Nathan what not to wear to client meetings. Basically, she keeps us in shape and occasionally cracks a whip.
Creative. He's really creative. Did we mention he's smart too. Boom. He still believes in the power of the pencil sketch to rough out an idea and he's master of his craft with some IT to boot. And he's oh so PDX – authentic with plaid and beard. And did we mention he's in charge of making our daily coffee, we like it robust.